About James Gaubert - Online Marketing Specialist

James Gaubert currently heads up the Middle East operations of Bruce Clay Inc as well as runs his own digital marketing blow, www.the-digitial-diary.com.  James set up Bruce Clay Middle East in 2015, building what is today a full service, award wining, digital agency from scratch. Bruce Clay Middle East is home to a team of over 25 digital experts, who bring in an annual revenue of over US$ 2.5 million.
James started Bruce Clay Middle East with just one employee and now boast a client base of over 15 global brands, with a 100 per cent retention rate for annual contracts. Johnson & Johnson, Jumeirah Group, Nestle, Build-a-Bear, McLaren, Saudi Telecom, Bateel, Superdry, Holland & Barrett, Biddi, Yamaha, Disney, Landmark Group, and the Fiat Chrysler Automotive Group are some of the brands on the agency’s roster.


James specialises in SEO, PPC, website design and development, social media, CRM, loyalty, PR and direct Marketing and has worked with award-winning brands in agencies like SlipStream, Potion, ICLP, LBi, and MRM//McCANN.

His experience spans across the UK and the UAE, and he’s worked with both B2B and B2C clients, including HP, IBM, Nokia, MasterCard, Virgin Atlantic, Jumeirah Group, IKEA, Blackberry, Harrods, IHG, Molton Brown, Calvin Klein, Porsche, Net-a-Porter, Johnson and Johnson, Chanel, FCA Group, Disney and Cartier, and more.

From SlipStream in the UK, to his position at MRM//McCANN in the UAE, he has been instrumental in driving marketing and business strategies for the agencies he's worked with. James specializes in taking a 360-degree view of the business, managing P&L and marketing; client servicing and HR, creating a cohesive plan to drive the business forward.

James Gaubert has put his 18 years of experience and expertise in the industry to good use, steering Bruce Clay Middle East towards becoming a prominent brand in the region, expanding to the Kingdom of Saudi Arabia within 18 months of operations in the United Arab Emirates, being shortlisted for Social Media agency of the year 2016 and wining Agency of The Year 2017 at the MENA Search awards, driving tangible measurable results for clients, and building the agency’s portfolio of services to include eCommerce, SEO, Analytics, SEM, social media, website design and build, mobile app development and digital media services.

In addition to this James also trains digital marketing, working with both small groups and individuals, business and personal, helping people to broaden their skillset and knowledge base on a number of digital topics. Additional thought leadership articles and interesting pieces can be found on The Digital Diary blog that he manages, covering all digital marketing topics such as SEO, PPC, social, website, crm, ecommerce, mobile etc. Monthly viewership of his blog is well over 2,500 views!

In his spare time he enjoys painting, drawing and art, going to the gym, cinema, and watching sports. He also have a huge passion for music of all types, and loves socialising and spending time with his wife and pet dog Molly!


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